This plan went really well at first. Kailey and I were outlining the video on the same document that had our research from the genre, and I examined a few music videos from other artists to try and best figure out which route we should take for the video.
The idea was to also have the rest of our group on this document as well, so we could check one another and determine how much work was actually getting done and what that work was, so we could fix any mistakes before we had to put all the information in a PowerPoint.
This didn't happen, and we had no idea how much of the marketing strategy was being done until a few days before the project was due, with little information in a place that didn't follow the directions exactly(the plan wasn't put in order and was just a bunch of ideas put together. The plan also wasn't specific to our brand, just a general strategy.
Kailey and I realized that this was problematic. With roughly three paragraphs of a plan from our group, we had to build the band(Instagram, who was in the group, aesthetic, etc), tie the case studies to ideas in the strategy for our group, as well as formatting the presentation so it looked like a well-refined product.
The two of us tried to contact our group after the video had been filmed, but they weren't extremely active in the building of the presentation as a whole. There was a lack of communication as to what they were doing, so for things like the website, we didn't know there was going to be one until a few days prior to the due date.
Overall I learned that keeping track of what people are doing for a project is extremely important. The lack of communication from our groupmates as to exactly what they were doing during the project was an area of concern for most of the music video production process. Since we weren't sure what our group was working on(or if they were working at all) Kailey and I ended up putting together a lot of the project as a pair, with our other two groupmates being passive in their communication. In the future, I think issues such as this one can be resolved if the group has all of their work in one place, so that way it avoids a lack of communication as to who is doing what and when.
The project was interesting and fun to work on and I think the finished product turned out really nicely as a result of Kailey and I working extremely well together. As a whole, the group could've done better communicating but I feel as though the final product was well done.
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